1. Follow the EZTouch model: When EZTouch EZTouchpanel HMI was introduced in January 2001, it was hailed as the most practical PLC Touchpanel on the market. It not only offered the easiest to use programming software, this feature rich touchpanel broke all the previous price barriers. It truly offered “twice the features at half the prices”.

This feat was accomplished by designing the panel from the ground up to be manufactured in high quantities. Previous 3 board construction of Uticor PGI panels was condensed to a highly integrated single board having the CPU, video driver, power supply as well as the driver electronics all on one board.

AVG has followed the same philosophy in designing the seven new product lines being introduced through EZAutomation. EZMarquee is a very good example. AVG engineers first reduced the power consumption of the marquee by 2/3rd while maintaining the same luminous intensity. Once that was accomplished, everything else fell in line. Power supplies were reduced by 2/3rd. Heatsinks, metal and massive circuit boards you will find in a typical marquee, were condensed dramatically.

2. Vertical Integration: AVG is a vertically integrated American company with in-house capability to manufacture semiconductors, thick film hybrids and printed circuit boards. We use internal transfer costs for components eliminating mark up after mark up.

3. Automated Manufacturing: AVG's typical labor costs in EZAutomation products is less than 8% of the selling price. This is accomplished by using high speed automation in SMT assembly and an in-line production philosophy. Thus, we are able to very effectively compete with Asian manufacturers even with their low labor rates. Freight and duty well offset the impact of higher American wages. Automated manufacturing also results in fewer rejects and higher quality. A product built without any repairs, is inherently more reliable.

4. Flat Management Structure:
At AVG, we do not believe in multiple layers of management and thus run a very lean organization, resulting in reduced overhead costs. We pride ourselves in having management involved in actual work in the trenches. You would not find our managers sitting around in closed door offices. We invite you to visit our factory in Bettendorf, IA and see for yourself the Iowa farm work ethic.

5. Lower Costs of Marketing and Distribution without sacrificing Local Customer Support:
Since EZAutomation provides a high degree of stock and technical support to its Value Added Resellers, the cost of distribution is reduced. And no, we do not have high paid salespersons in their flashy suits or at golf courses. So you are not paying for them.

However, in addition to our “Best in Class Factory Technical Support”, we believe in local service and support. As you can see from our prices, we can categorically state that our total cost of sales, marketing, advertising and local value added customer support is lower than any direct business model.